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Job Category
Sales
Job Details
About Salesforce
Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we’re looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce’s core values at the heart of it all.
Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.
The Experience
We’re looking for a Regional Vice President of Sales, Digital to lead a team of Account Executives driving growth across Central America + Colombia with a focus on Digital solutions. In this role, you’ll shape go-to-market strategy for the region, develop a high-performing team, and serve as a key contributor to Salesforce’s broader sales mission — all while building lasting relationships with customers across industries and segments.
What You’ll Actually Be Doing
- Lead, coach, and develop a team of Account Executives across Central America + Colombia through recruiting, onboarding, and ongoing mentorship to drive pipeline growth and opportunity identification.
- Own the regional go-to-market strategy, including revenue forecasting, sales activity reporting, and identifying skills or competency gaps on the team.
- Partner with customers and internal stakeholders at the executive level to build compelling points of view and close strategic deals across the region.
- Represent Marketing Cloud at local and corporate events to strengthen brand presence and partner relationships across the Salesforce ecosystem.
You’re Our Person If…
- 5+ years of experience leading a sales team in enterprise software or information technology.
- Proven track record of prospecting, opening new accounts, and growing existing ones through a consultative sales approach. Experience developing the Central America territory.
- Deep knowledge of the Central America Market — including local regulatory nuances and buying behaviors.
- Experience building and maintaining C-suite relationships and developing strategic account plans.
- Strong understanding of the Digital landscape, including competitive dynamics and target market segments.
- Fluency in Spanish and English; Portuguese is a plus given regional proximity to Brazil.
Even Better If…
- Experience working with Salesforce products or partner ecosystems.
- Background in formal or informal people leadership (e.g., de facto team lead on a project or account).
Our Marketing Cloud is a powerful digital marketing platform that allows businesses to deliver personalized customer journeys across various channels. It’s a one-stop solution for email, mobile, social, advertising, web personalization, content creation, content management, and data analysis.
Unleash Your Potential
When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what’s possible — for yourself, for AI, and the world.
Accommodations
If you need a reasonable accommodation during the application or the recruiting process, please submit a request via this Accommodations Request Form.
Please note that Salesforce uses artificial intelligence (AI) tools to help our recruiters assess and evaluate candidates’ resumes and qualifications throughout the recruiting process. Humans will always make any candidate selection and hiring decisions. Please see our Candidate Privacy Statement for more information about how we use your personal data and your rights, including with regard to use of AI tools and opt out options.
Posting Statement
Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.