About the role

Finlay Training Institute is a bilingual allied-health training institute serving Hispanic communities in Texas. We operate campuses in Houston, Dallas-Fort Worth and San Antonio, with additional expansion planned. Programs include Medical Assistant, Phlebotomy, EKG, CNA and Pharmacy Technician. Website: https://finlayti.com/ Instagram: https://www.instagram.com/finlaytraininginstitute/ Facebook: https://www.facebook.com/FinlayTrainingInstitute
We are bringing paid media in-house and hiring a full-time, long-term Paid Media Manager to personally run paid acquisition across multiple campuses. Current media spend is approximately USD 15,000/month, primarily Meta Ads. This is a hands-on role, not an agency or strategy-only position.

Responsibilities:

• build and optimize Meta/Facebook and Instagram lead-generation campaigns by campus and program
• write and test English and Spanish ad copy
• create and test static and short-form video creatives
• manage budgets and testing
• monitor CPL, lead quality, appointments and enrollments
• maintain Meta Pixel, events, UTMs and CRM tracking
• work with admissions teams to close the loop from lead to enrollment
• deliver weekly reports
• document SOPs
• ensure compliance with Meta policies and Texas career-school advertising rules
• later help launch Google Search campaigns

Required:

• 4+ years hands-on Meta Ads lead generation
• recent experience managing at least USD 10,000/month
• proven US-market results
• strong tracking knowledge including Pixel, Events Manager, CAPI, GA4/GTM and CRM integrations
• ability to produce or coordinate creatives
• native or excellent Spanish and strong written/spoken English
• autonomous execution
• availability Monday-Friday with meaningful overlap with US Central Time

Preferred:

• education, healthcare, healthcare, vocational school or local-service lead generation
• experience with Special Ad Categories
• GoHighLevel, HubSpot or similar CRM
• Google Ads
• experience marketing to US Hispanic audiences

Compensation:

USD 1,550–2,000 gross/month based on demonstrated experience, with possible performance bonus. Remote from Latin America. Full-time dedicated contractor, long-term opportunity, direct access to the founders and responsibility for scaling a multi-campus acquisition system. Candidates should provide case studies with budget, CPL, lead quality and enrollment results, and be prepared for a practical assessment and interview.USD 1,550–2,000 gross/month based on demonstrated experience, with possible performance bonus. Remote from Latin America. Full-time dedicated contractor, long-term opportunity, direct access to the founders and responsibility for scaling a multi-campus acquisition system. Candidates should provide case studies with budget, CPL, lead quality and enrollment results, and be prepared for a practical assessment and interview.

About the role

Finlay Training Institute is a bilingual allied-health training institute serving Hispanic communities in Texas. We operate campuses in Houston, Dallas-Fort Worth and San Antonio, with additional expansion planned. Programs include Medical Assistant, Phlebotomy, EKG, CNA and Pharmacy Technician. Website: https://finlayti.com/ Instagram: https://www.instagram.com/finlaytraininginstitute/ Facebook: https://www.facebook.com/FinlayTrainingInstitute
We are bringing paid media in-house and hiring a full-time, long-term Paid Media Manager to personally run paid acquisition across multiple campuses. Current media spend is approximately USD 15,000/month, primarily Meta Ads. This is a hands-on role, not an agency or strategy-only position.

Responsibilities:

• build and optimize Meta/Facebook and Instagram lead-generation campaigns by campus and program
• write and test English and Spanish ad copy
• create and test static and short-form video creatives
• manage budgets and testing
• monitor CPL, lead quality, appointments and enrollments
• maintain Meta Pixel, events, UTMs and CRM tracking
• work with admissions teams to close the loop from lead to enrollment
• deliver weekly reports
• document SOPs
• ensure compliance with Meta policies and Texas career-school advertising rules
• later help launch Google Search campaigns

Required:

• 4+ years hands-on Meta Ads lead generation
• recent experience managing at least USD 10,000/month
• proven US-market results
• strong tracking knowledge including Pixel, Events Manager, CAPI, GA4/GTM and CRM integrations
• ability to produce or coordinate creatives
• native or excellent Spanish and strong written/spoken English
• autonomous execution
• availability Monday-Friday with meaningful overlap with US Central Time

Preferred:

• education, healthcare, healthcare, vocational school or local-service lead generation
• experience with Special Ad Categories
• GoHighLevel, HubSpot or similar CRM
• Google Ads
• experience marketing to US Hispanic audiences

Compensation:

USD 1,550–2,000 gross/month based on demonstrated experience, with possible performance bonus. Remote from Latin America. Full-time dedicated contractor, long-term opportunity, direct access to the founders and responsibility for scaling a multi-campus acquisition system. Candidates should provide case studies with budget, CPL, lead quality and enrollment results, and be prepared for a practical assessment and interview.USD 1,550–2,000 gross/month based on demonstrated experience, with possible performance bonus. Remote from Latin America. Full-time dedicated contractor, long-term opportunity, direct access to the founders and responsibility for scaling a multi-campus acquisition system. Candidates should provide case studies with budget, CPL, lead quality and enrollment results, and be prepared for a practical assessment and interview.