Field Marketing Manager (Alani Nu)
- Atlanta, United States
- Full-time
- Marketing
- Posted recently
Apply on the company site
You’ll apply on Celsius Network’s own site.
If you’re reading this on your way from 5am spin class to festival fast-pass, you’re CELSIUS®— an everyday hustler with the essential energy to aim high and go the extra mile wherever your goals take you.
Joyful by design, sunny by nature, and unapologetically bold. If your bestie has you saved in their phone as “Icon,” you’re ALANI NU® — confident, colorful, and bringing main-character energy to every moment.
SoCal in your soul, attitude in your stride. If gravity doesn’t stop you and “impossible” sounds more like “dare you,” you’re ROCKSTAR®— a born rebel, raising the bar with mind-body energy and zero compromise.
Together, we’re Celsius Holdings, Inc.— a global CPG company united by three powerhouse brands and one incredibly talented team.
At Celsius, we pride ourselves on empowering our people. Every employee has a stake in our success. We create a collaborative culture built on inclusivity, innovation, and a belief that great ideas can come from anywhere.
And we’re on our way to building something bigger: a category where energy isn’t just consumed, it’s lived—where performance meets personality, brand becomes community, and every can crack sparks a statement.
This is the future of modern energy. This is Celsius.
Ready to take your career to the next level? Join our team and redefine what it means to be energized.
Position Overview
As the Field Marketing Manager, you’ll be the face of the ALANI NU® brand on the ground, driving awareness, trial, and conversion across your region. This is your opportunity to activate national marketing strategies through impactful local experiences that connect with consumers and energize retail. You’ll bring leadership, creativity, and a passion for building community through smart, scalable field programs.
Field-Based: Remote; role requires presence in the Atlanta market.
People Management Responsibilities: Yes
Role Type: Full-Time
Salary Range: $60-$70k
This is a driving position. A valid U.S. Driver’s License required; applicants must pass an MVR (Motor Vehicle Record) screening.
- Experience: 5+ years in grassroots and brand marketing, preferably in CPG, food, or beverage; 3+ years in team management or field leadership
- Education: Bachelor’s degree preferred
- Strong background in community engagement, event marketing, and project management
- Familiarity with regional events and cultural moments that drive brand relevance
- Demonstrated ability to lead teams, manage cross-functional priorities, and deliver under pressure
- Self-motivated with excellent organizational and problem-solving skills
- Strong interpersonal and communication skills
- Comfortable working independently and collaboratively in a dynamic environment
- Willingness to travel within the assigned region
- Valid U.S. driver’s license
- Physically able to lift up to 25 lbs and stand for extended periods
Key Responsibilities - Implement 360° marketing campaigns aligned with national goals and regional sales strategies
- Build partnerships with local influencers, community leaders, and media outlets
- Develop and manage local sponsorships and sampling opportunities
- Lead high-impact consumer activations and events; measure performance to optimize ROI
- Recruit, train, and lead a team of part-time Brand Ambassadors
- Collaborate with Sales and distributor teams to support in-store visibility and retail success
- Manage regional marketing budgets, product forecasting, and campaign reporting
- Oversee operational logistics, including warehouse space, product inventory, and company vehicle use
- Coordinate with Finance to process invoices and manage expenses
- Support broader marketing and sales initiatives as needed