Apply on the company site
You’ll apply on HMA’s own site.
About the role
HMA Digital Marketing Services LLC is a healthcare-focused digital marketing agency working with plastic and cosmetic surgeons, aesthetic clinics, and hospitals across the globe. We specialize in SEO, Paid Advertising, Social Media Marketing, Website Development, and AI-powered marketing solutions. We are looking for a proactive and results-driven Business Development Executive (Appointment Setter) to join our growing team. The ideal candidate will be responsible for researching and identifying potential clients, crafting and running outbound outreach campaigns, and booking qualified appointments with our senior sales team — while supporting the deal all the way through to proposal and follow-up.
Key Responsibilities:
- Prospecting & Research: Identify and build targeted prospect lists of plastic/cosmetic surgeons, aesthetic clinics, hospitals, and healthcare groups across the UAE, USA, Canada, and Colombia.
- Cold Outreach: Create and personalize email sequences, LinkedIn messages, and call scripts based on each prospect’s specialty, location, and practice profile.
- Multi-Channel Lead Generation: Generate qualified leads through LinkedIn, cold emails, cold calls, and other outbound channels while managing follow-ups and inbound responses.
- Lead Qualification: Evaluate prospects against predefined criteria and qualify suitable leads before scheduling meetings.
- Appointment Setting: Schedule qualified meetings between prospects and the Senior Sales Executive / Director.
- Meeting Preparation: Provide sales leads with relevant prospect research, including practice details, potential pain points, previous interactions, and objections.
- Follow-Ups: Follow up with prospects after meetings through email, WhatsApp, or calls to address queries, coordinate next steps, and support deal progression.
- Proposal Support: Assist with preparing and sending proposals/quotes and track their status through to closure.
- CRM & Pipeline Management: Maintain accurate prospect details, outreach records, meeting outcomes, proposal updates, and pipeline stages in the CRM.
- Team Collaboration: Work closely with sales and marketing teams to improve outreach strategies, lead quality, and campaign performance.
- Tools & AI: Use LinkedIn Sales Navigator, CRM and prospecting platforms such as Apollo and Explorium, along with AI tools for research, personalization, and outreach.
- Targets & Performance: Meet individual outreach, appointment-setting, lead-generation, and conversion targets while maintaining professional communication.
- Market Awareness: Stay informed about healthcare industry trends, competitors, market developments, and effective outbound sales practices.
Required Skills & Qualifications
- Bachelor’s degree in Business Administration, Marketing, Sales, or a related field.
- 1–3 years of experience in Business Development, Sales Development, Appointment Setting, Lead Generation, or a similar outbound sales role.
- Proven experience with LinkedIn outreach, cold emailing, and cold calling.
- Ability to write compelling, personalized outbound copy (email, LinkedIn, call scripts) with minimal supervision.
- Strong verbal and written communication skills in English.
- Excellent interpersonal, negotiation, and relationship-building abilities.
- Experience using CRM platforms such as HubSpot, Zoho CRM, Salesforce, or similar, including managing pipeline stages through proposal and close.
- Strong research, organizational, and time management skills.
- Self-motivated, target-oriented, and comfortable working in a fast-paced remote environment.
Preferred Qualifications
- Experience working in a digital marketing agency.
- Prior experience selling digital marketing services, SaaS solutions, or healthcare-related services will be an added advantage.
- Familiarity with LinkedIn Sales Navigator, prospecting/enrichment tools (e.g., Explorium, Apollo), and outreach platforms such as Instantly, Lemlist, Smartlead, or similar.
- Working knowledge of AI tools such as ChatGPT, Claude, or Gemini for research, prospecting, and personalized outreach.
- Awareness of healthcare marketing outbound compliance and email deliverability best practices (domain warm-up, list hygiene, anti-spam standards).
Why Join Us?
- Friendly & supportive work culture
- Remote work flexibility
- Strong growth opportunities
- Exposure to international healthcare clients
- Continuous learning and career advancement
- Opportunity to work with modern AI-powered sales and marketing tools